My 2021 Goals

Bit of a different post from the norm but I like to be open and honest with you guys so I decided to share my own 2021 goals with you.

Ever year I write down my goals but I usually do this in private but this year I thought that maybe I could share them on here and give myself a bit of accountability.

This might also help people understand my plans and put an end to the rumours that I am “retiring”.

So here they are below, now I showed you mine it would be great if you could show me some of yours in the comments! 😉

#1 – Make 7% Yield Profit From Value Betting

Yes this is a BOLD one to start with and not many might have seen this coming.

For years, I have told people that value betting is “too hard” and it is much easier to trade in-play and profit this way and I still believe that to be true.

However, once you have the RIGHT data and an accurate model then suddenly it is not so hard after all to profit from value betting. (At least on paper anyway!)

So I will be giving it a serious shot during 2021 with the aim of investing significant money from the start of the 2021-22 season.

Some have asked me why I am going down this avenue and why not “stick to the in-play trading”.

Well, why not do BOTH?

You should never be “all in” or “sticking to what you know”, you should always be looking for MORE ways to make money.

Remember, the average millionaire has SEVEN streams of income.

And keep in mind, value betting and in-play trading are two separate vehicles of investment.

Any “value bets” that I place would be placed in a separate account from where the in-play trading happens and I wouldn’t allow those value bets to influence my trading in-play so much. (I definitely wouldn’t use Betfair for value betting, why pay them the extra tax? The other exchanges and Asian sportsbooks are the best place for that.)

By the start of the 2021-22 season I hope to have my FINAL systems in place and then possibly get an assistant (or maybe just the missus) to place the bets for me. I won’t even know what is being bet on.

This would definitely allow me to remain disciplined and not get stressed over every bet that might win or lose.

 The same way casino managers don’t stress themselves over every spin of the roulette wheel. 😉

It will also mean I can trade freely without wondering if there is a conflict of interests and maybe I might be doubling down on a value bet or actually going against them.

And so if I can build a portfolio of value betting systems this could actually be PASSIVE income if it works and it won’t take up much of my time apart from when it comes to checking balances and withdrawing money.

Anyway, this is the BIG project for 2021 and the root of all the work going on behind the scenes with Power Sheets. (More on my early findings in the next post for those interested!)

Just to be clear, I am NOT retiring.

I will STILL be trading football and tennis like normal, so nothing will change there. The aim is to have another income stream in the portfolio and one that doesn’t take up much of my time once it is set up.

Oh, and WHY 7% profit?

Well, I have been told that the BIG players in the value betting game are happy making 3% ROI per year. (Bookmakers usually aim for 5% apparently.)

So, if I aim for DOUBLE that then more than likely I won’t hit that target but if I miss I will end up around that 3% mark which would still be great.

As the saying goes, Shoot for the moon. If you miss it, you will still land among the stars.

And for those who are inexperienced and don’t think that 3-7% ROI sounds like a lot, here is a short but sweet article of how it literally is A LOT when compared with other investment vehicles and you throw in the power of compounding. Check it out here!

#2 – Less Noise, MORE Me time!

OK So 2020 was a crazy year for most of us, and it would be no surprise if many lost their sanity.

My big realization was just how much NOISE there is out there.

99% of it is pointless and not doing my mental health any good.  

The big realization during the chaos of 2020 was just how negative the “sports trading” industry is. (Well, I guess I already knew but 2020 brought out the worst in some!)

I have realised that in this industry nobody seems to want to help anyone else and if you do try and help others you get accused of all sorts and it becomes a constant cycle.

People on social media seem to spend more time talking about things that are going wrong then offering up anything positive.

There are also the people that overreact emotionally when they lose and take their time to go online to throw abuse at others (or via email to me!).

For me, I don’t need that sort of negativity so I think in 2021 you will definitely be seeing less of me on social media as I have deleted all the apps off my phone as I attempt to cull some of the noise.

If it means I have to post less and make less videos too then so be it.

I need to turn the volume down!

And for those reading this, you should try it.

Cut out all the noise, facebook, twitter, telegram chatrooms and just concentrate on your own trading and being responsible for your own results.

Don’t follow anyone else’s picks, only your own!  

Just because Random Rodney on Telegram wants to lay the draw doesn’t mean you should too!

I guarantee you will improve your own trading and your mental health will feel better for it too.

And on a similar note, my own aim is to free up more time to spend with my family especially on weekends.

I definitely don’t want my kids to grow up and think that I was stuck in my office whenever he was home from school.

Which leads back to why I will be working hard on #1 this year since that could lead me to taking the weekends off totally. Currently, I am compromising between choosing either Saturday or Sunday for my trading.

Eventually I only want to trade Monday to Friday and then use weekends to totally switch off and have more family time.

For the past 10 years or so I haven’t had much regular downtime apart from the summers.

So by cutting out the noise and making a point of having MORE downtime I feel my own mental health and well-being will benefit hugely from it.

After all, I do this for the lifestyle rather than the money.

#3 – Diversify

When sports were shut down in 2020 it was a bit of a wake up call for me.

At that point we had no idea if/when sports would be back and suddenly I began kicking myself for not taking the advice of many for years.

My wealthy friends have always drilled into me the importance of diversifying and investing money elsewhere so not all eggs are in one basket.

Like I said above, the average millionaire has 7 streams of income and that will usually be diversified across different industries.

This way if one industry is badly hit, it is not likely ALL industries will be badly hit and those who had tech investments in 2020 would have done very well from it all.

So after speaking with people who more about these things than me I am also beginning this journey and tend to push it forwards in 2021.

And after being encouraged by Matt Ferguson, I managed to invest in Bitcoin when it was around $7k during the summer and that is already up 400% somehow. I am in it for the long haul so it will be interesting to see what happens next there.

But my big aim is to spend the next 3 months studying the business of property (That means reading all the books, doing the online courses and learning from the experts) and then look to invest some money there to build a portfolio for the future. One that can actually bring me passive income as I head into my retirement years!

I literally have no idea about property investing and knowing the cost of houses in London I thought this was only for the super-rich who were buying these places in cash.

But after a good talk with a wealthy friend, apparently you don’t need as much money as I thought to get going and if you have a good credit score you might not even need any money at all. (This is why it is good to learn from those who have already done it rather than Random Rodney on Telegram!)

Either way, I will be studying this subject closely with a view of looking to invest in property once we start to overcome the pandemic.

#4 Travel More

Who knows if I will even get the chance to travel once again during 2021 but as soon as it is safe to do so I will be make sure I spend some time doing that.

And I mean travel without restrictions and with peace of mind. Really not interested in flying to Greece only to be told I need to evacuate due to a new mutant virus on the loose!

Not sure about you but when I look back on the past years of my life I realise the best memories I have are usually ones when I am on holiday somewhere.

I was thinking back on 2020 and I actually don’t think I have any of those memories at all and so when the time is right I will be looking to create those memories once again and maybe even take an extended break away somewhere.

The previous 3 goals will all help me to achieve that but I wouldn’t be surprise if this one has to wait till 2022, maybe I will be heading to Qatar!


So those are my 2021 goals, as you can see they are a mixture of personal and business but they all tie together in the end.  

It really is worth doing this exercise for yourself. What gets measured, gets done!

What are your 2021 goals? Comment below!


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  1. steve Wiltsher says:

    Hi, interesting post…. I have dne many of the things you have said regarding social media many years ago… it makes a difference.
    I am also a property investor since 2004 so if you want to talk please contact me. I also invest in stocks and currancy.
    Keep up the good work

    1. Sports Trading Life says:

      Cheers Steve, you never know I might just do that! Happy New Year!

  2. Thanks Ben
    Inciteful as ever
    I have cut out the noise of listening to the uninformed in chat rooms and now only trade UFT and FootyZoo
    Certainly for me my main goal is to get my travel agency back up and running as 2020 was cruel and wiped out everything ( if you fancy a peek
    Other goals are to be more disciplined in what I do and research more to stop this gut feeling approach
    Look forward to future quality posts
    Thanks as always Ben

    1. Sports Trading Life says:

      Thanks Brian, looks like a pretty cool concept there, hopefully it all takes off again later this year. Crazy how things changed so quickly! Happy New Year!

  3. Do you have your own systems developed for the value betting or do you use softwares like for example rebelbetting.

    1. Sports Trading Life says:

      Happy New Year Kevin, I am currently in the stage of creating the systems. Doing all the back testing and also making sure they are systems I want to use in the long term. We have developed our own bespoke tool to do this.

  4. Dermot Keyes says:

    Good man, Ben. I hope you achieve what you want. Don’t ease up too much on the posts. I for one enjoy them. D

    1. Sports Trading Life says:

      Thanks Dermot and Happy New Year!

  5. Jim Brown says:

    Good to seeyou are sticking around Ben!

    1. Sports Trading Life says:

      Thanks Jim, same to you!

  6. Picked up a few interesting facts from this post, good luck, Alan

    1. Sports Trading Life says:

      Glad to hear that Alan, wishing you a profitable 2021!

  7. Hi Ben, Must admit, I would love to get my trading to a level I am happy with, and confident at, because being successful at trading is my goal. Already dipping my toes into the housing market, and houses are the easy bit. Happy New Year Ben to you and yours, keep up the good work and look forward to what you have for us all this year.

    1. Sports Trading Life says:

      Indeed Andy, Yes sounds like houses are much easier than trading, pros and cons with all I guess!

  8. Hi
    I think the really good thing about the upheaval this year is the ability to make us take stock. I did the same with social media, the exception is YT which I use as a learning tool.
    The Husbeast and I are looking at more streams of income, and started two side hustles which have brought in extra cash against the mortgage payments.
    We now want to pay the mortgage off a quickly as we can and invest in another property. In the mean time we are teaching our children about frugality and the benefits of diversifying your income to become more time rich.
    Had to laugh at one son suddenly working out how much he could save on lunch costs if he prepared his own meals and planning on investing the savings . He’s 14, and will go a long way.
    I will miss your emails and YT if you stop as I find it very helpful . So I hope we will still hear from you, but I totally understand why time with family is so important, and of course it should be your priority.

    1. Sports Trading Life says:

      Thanks Jane, sounds like a great plan for 2021 and beyond!

      Yes I actually think Youtube is the one form of “social media” that I don’t mind myself, so much to learn from it!

  9. Rhys Jaggar says:

    Diversifying is fine if you are successful in all the diversified fields, Ben. I once made 10X my money on greyhounds and said: ‘make sure you diversify into more markets!’ It wasn’t a very good idea LOL.

    Just make sure that when you diversify, that you know enough about the new market, even if it is just that you’ve found an expert you totally trust to invest for you.

    1. Sports Trading Life says:

      Wise words mate!


    IS A LIAR.

  11. “Random Rodney on Telegram” LOLOLOL

    This is 100% the best post you’ve ever done. And you’ve done some absolute corkers. This kind of candour is really inspiring and mature, and resonates a lot with me.

    What a journey you’ve been on! The first blog post was from 2010 so I know you’ve been trading and teaching and providing content for over a decade now, which is just amazing. I wish you and your family all the very best for 2021 and I’m sure you will achieve everything you put your mind to.

    Thanks for the constant quality you give us; it’s truly brilliant, and definitely much appreciated.

    1. Sports Trading Life says:

      Thanks to you too mate, it definitely has been a crazy journey!

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