Ladbrokes Buy Betdaq

As many of you might know by now, Bookmaker Ladbrokes have bought the world’s second most popular Betting Exchange Betdaq in a deal expected to be worth £25 million.

An email was sent out to Betdaq account holders yesterday explaining what this might mean..

Ladbrokes plc, one of the world’s leading betting and gaming companies, has today (24th January 2013) agreed to acquire the BETDAQ exchange business. The transaction is subject to certain conditions and is expected to complete in late February 2013.

What does this mean for you, our valued members?

Whilst ensuring that the integrity of the exchange is fully protected, we believe that combining the strengths of Ladbrokes with the expertise of BETDAQ will have a hugely positive impact on the betting experience for our customers.

On completion, Ladbrokes will work with BETDAQ to further enhance the competitiveness of the exchange, focusing initially on growing liquidity and event coverage, as well as expanding the range and depth of markets offered.

How to access the website and how to contact us will stay the same, and we will continue to offer our great low commission rates and promotions. We will of course keep you informed of when any key developments or enhancements that may affect you are likely to happen.

Our ultimate ambition is to bring all the great elements of Ladbrokes and BETDAQ together and create an unrivalled betting experience for all our members.

This acquisition could be good news for sports traders as you have to expect that Ladbrokes will invest a bit of money in trying to regenerate Betdaq and help it compete with Betfair. You can not imagine Ladbrokes just bought Betdaq for the sake of it, I hope not anyway.

This news can only be a good thing as Betdaq were not currently looking likely to compete with Betfair anytime soon but now we might see an increase in liquidity with Ladbrokes giving it a bit of a push. Any sort of viable alternative to Betfair would be excellent for many reasons.

Interesting times ahead then…

In case you missed it, here are 5 reasons why you need a Betdaq account in 2013!