How Much Profit Should You Expect To Make?

So you have decided to take up Sports Trading or some form of gambling and you might have bought a few systems, looked at a few strategies or even joined a service which means you are now ready to make some money.

Wait for a second though…

Just how much money are you expecting to make? What is a reasonable amount of profit that you can expect to make per system/strategy/service?

The sad fact is that many people get into this game and have no idea how much money they should expect to be making and this often leads to them having unrealistic expectations.

Managing Your Expectations

If you are one of those people who expects you can follow a system or service and make 10 points profit a week then you are in for a shock when I reveal a realistic profit expectation that a few professionals have said below.

Any service or strategy that is promising 10 points profit per week often has a very uneven risk-reward ratio, which could mean you are literally backing 1.10 shots. Good luck to you if you think that’s the way forwards!

I see it all the time with newbies who get into this game. They have unrealistic expectations of how much money can be made or how much money they should expect to make relevant to their bank size. If you only use a 3 figure bank then you cant expect to make a full time living or get rich overnight.

I was talking with Richard @ via Skype last night and he told me he had a member of his service cancel. This member had been there 5 weeks and was up 5 units but he wanted to cancel because “it wasnt enough profit” and that “anyone can make 1 unit per week“. I was personally shocked but he said he gets people like that all the time which is what inspired this article as I am pretty sure there are plenty more out there who have unrealistic expectations of just how much money should be made in this game.

So…..How much should you expect?

I am quite fortunate in that I know many people who are professional at Sports Trading and also other forms of investing such as Forex and Sports Betting.  Most of these operate a portfolio of systems and they tell me they are DELIGHTED if a service can average 4 Units profit per month per system.

Yes, Just 4 Units profit per month on average!

Might not sound like a lot but these guys are simply being REALISTIC in their aims.

The important thing to remember is the “On Average” part. This doesn’t mean you will literally make 4 units every month, as some months you might make 10 units and the next month you might even lose 6 units (Yes, they have losing months and we all do) but they tell me they are happy if at the end of the year/season it has made an average of 4 units profit.

Remember, if each unit was £100 then thats £400 per month on average. If you are a big fish that uses £1000 per trade then that would be £4k per month on average. Not too shabby when you think about it like that.

There will be times when a system has a good year and averages anything up to 10 units per month on average but that is exceeding expectations and shouldn’t be expected as the norm.

Also, remember these guys wont just be using one system or method but will be using as much as 10-20. Things will also vary depending on how often you make a trade or a bet as some systems might have 20 selections a week and some might only have 2.

Either way, 10 methods that average 4 units profit per month is 40 units profit per month on average and is one of the main reasons that building a portfolio is so important.

If making 4 units per month on average doesn’t sound appealing to you then you have unrealistic expectations and you are in the wrong game I am afraid.

Return On Investment?

Probably a better way of calculating the profit you are making is by looking at the Overall ROI (Return on Investment).

Some people are going to be in for a big shock when they hear the type of ROI that the professionals are happy with…

What sort of ROI would you be happy with or even expect from Sports Trading or betting? 40%? 50%? or even a 500% return on investment?

If you have ever read the book “Enemy Number One” by Patrick Veitch (very recommended if you haven’t) then you will know he is probably one of the most feared gamblers in the UK and has made millions from his exploits.

In his book he tells you precisely what his Return on Investment over his whole career of gambling was….


This is someone who has made millions from his gambling and his ROI was “only” 16%. So for every £1000 he bet, he was making an average of £160 back over the years.

This doesn’t mean he was backing 1.16 shots so don’t get it confused with that. This is the total sum of all of his bets on the horses.

One of the most well known Football Tipsters, Football Elite has been around for years and makes a profit year on year too. It is widely regarded as being one of the best services around for value bets. Matt has his results on his site for you to see for yourself.  His best season was the 2008-09 season when he made a 20% Return on Investment for the season and averaged, wait for it, 2 Units Per Month.

This is a professional service who has proven to make long term profits. If you have the attitude that 2 units per month isn’t good or that 1 unit per week isn’t good then you really are looking at this game in the wrong way and you need to gain some perspective.

I know of people who have abandoned using systems when the ROI was lower then 25% as they have unrealistic expectations. They get sucked into the belief that the ROI should be much higher when its really not needed.

Most only try systems for a few weeks at most before abandoning them before you even get a good idea of the actual ROI too but thats a whole different article for another day.

The sad thing is that I bet there are some people still reading this now and looking at that figure of 16% or just 2 units per month as and thinking they still wouldn’t be happy with that. Well as I said before, betting probably isn’t for you. This is never going to be a get rich quick scheme.


I do hope this article helps even just a few people reassess their expectations of how much profit you should expect to make in this game. I actually think that having unrealistic expectations is what ends up holding many people back. They expect to make “loadsa money” quickly and easily and so when it doesnt happen they lose faith and give up.

I expect many people reading this have used and abandoned certain systems or methods in the past. Well, why not have a look at them again. If you can find anything that averages 4 units per month or a ROI of anything higher then even 5% and you could be on to a winner. Just make sure that you dont stop at using just the one method and you seek to build a portfolio of profitable methods.




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  1. Interesting point. Currently on 10% ROI for the season. However I gamble for enjoyment rather than to earn money, so would be happy (maybe content) with a 1% ROI.

    I aim to win 25% of my starting bank over the course of year, which I feel is a decent challenge.

  2. Sports Trading Life says:

    Nice reply Simon, thats a very realistic aim and is something that will allow you to remain level headed while you trade.

    And 10% is excellent, you aren’t far off Patrick Vietch who makes 16% roi(albeit over the course of many years).

    Looks like your almost as good as the professionals and you didnt even know it yet! 😉

  3. great article and looks like i need to lower my aims

  4. I guess the secret ingredient is compounding and bank management and the ability to handle pressure with larger stakes.
    As a member of TFT and FTA, I have plenty of systems to work through and this may take some time. A big help is reading articles and newsletters from people who are successful, a learning curve indeed.

  5. Yeah… from the first glance 4 units seems peanuts… BUT if there would be a system who could provide constantly 4 units per month EVERY month, then I guess nobody would work 9-5 jobs anymore 😀

    People who has never been involved in betting/trading professionally will always think that this ”game” is some kind of sprint… fast income/fast profit. In reality it’s totally opposite.

  6. Hi Ben great article. I have four systems I use and aim for 10 points profit per month in total.
    Would it be possible for you to let us know some of the systems in your portfolio?

    1. Sports Trading Life says:

      Hey Ade,

      Well practically all the TFT and TTT systems will be used as and when needed. I dont follow many services but have been following “system a” from football trading academy and thats been looking good, slow but steady. In general I like to make my own selections though, as then I can only blame myself when it goes wrong but then again I have more then enough time to research everything which isnt possible for most who work 9-5 also.

      How often do you hit your aim ade?

  7. Bit disappointed you didn’t refer to the effect of compounding profits. If you have a starting bank of 100 and win on average just 10% profit per month without compounding then you have 220% of bank at year end, try keep the profit and compound the stakes the bank will be 314%. I know you will realise this, but I think it’s important to stress. If you must withdraw 10% per month, it’s better to compound 70 and get the same return as 100 without compounding. Less risk originally, check out patient speculation BLOG to see how little apples can grow.

    1. Sports Trading Life says:

      Hey Average guy,

      I will refer to that in future. I actually started to think about compounding once I had already pressed publish but didnt want to overwhelm people.

      Thanks for the comment!

  8. Hi Ben

    I have been using these 4 systems/services for 4 months and have exceeded my 10 point target 3 times and had a 8.5 point month on the other. Still early days and I’m sure a losing month is around the corner but a promising start. Once of these is all down to my own LTD selections and is 12 points up over the 4 month period.
    Thanks for the great articles on here they are always very informative. Hope one day to join you as a fulltime trader. But a long way to go yet.
    Good call of yours last night on laying Barca inplay by the way.

  9. I totally agree with you. As I have said in my website, football betting is very much a get rich slow business and that just does not sound glamorous enough form most people. Hence they end up in the 98% of losers bin!
    During my learning curve I was spending every evening and every weekend trading for a pittance on my computer. Believe me, this is not healthy and I strongly recommend you don’t trade but just bet. I believe that if you have a stats trend on your side then you don’t
    Get sucked into the paranoia of worrying if you will win the next game.
    I personally look at between 5 & 10% roi
    By the way, excellent book recommendation!

    Goog luck

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